UNICEF Kid Power Hits the Road to Save Lives

Check out all of this Kid Power! This past weekend in Los Angeles, families got active with UNICEF Kid Power in Microsoft Square to unlock therapeutic food packets for UNICEF to deliver to severely malnourished children around the world. Los Angeleans of all ages turned out to do yoga, run through the Target Maze, follow Ashley Eckstein in a Star-Wars-inspired workout, and take part in other activities — all specially designed to help participants rack up those lifesaving UNICEF Kid Power Points. As always, big thanks to presenting sponsors Target and Star Wars: Force for Change for another fantastic UNICEF Kid Power Month celebration.

Why is that important? This May UNICEF Kid Power is asking children and families around the nation to use their daily activity to help achieve a very important  goal of unlocking 1 million packets of Ready-to-Use Therapeutic Food (RUTF). RUTF is the lifesaving treatment UNICEF delivers to children who suffer from malnutrition. A  high energy, protein-packed peanut paste, it contains everything malnourished kids — almost 1 in 4 kids globally — need to recover and get their lives back on track so they can live to their full potential.

It’s an ambitious goal, but if you download  the new free UNICEF Kid Power App from the App Store or Google Play or buy a UNICEF Kid Power Band, every time you get active you help get those lifesaving RUTF packets one step closer to a child in need.

And, if you live in Chicago, the Chicago Children’s Museum at Navy Pier is the place to be this Saturday from 10 a.m. to 3 p.m., when the UNICEF Kid Power Team is hosting a jam-packed day of active fun for families who want to step up their help for malnourished kids. (Click here to register) Some of the Chicago students who’ve been participating  in the UNICEF Kid Power Schools Program will be there. They’ll be looking to add to their tally of RUTF packets unlocked — and happy to tell you about all the fun they’ve been having getting active to save lives with their teachers and classmates. 

Sadly Kid Power Month couldn’t come at a more opportune time. With ongoing conflicts and countries facing famine, the need to support UNICEF’s nutrition work to help children around the world couldn’t be greater. Now is the time you and your family can make a lifesaving difference. So head to the Children’s Museum this weekend to help the Team make an even bigger impact.

Don’t live in or near Chicago? Join us in your town — by buying a UNICEF Kid Power Band or downloading the new, free UNICEF Kid Power App from the App Store or Google Play. It’s never been so easy to make such a huge difference to children who badly need the world’s help.

Photo by Jesse Grant/Getty Images for UNICEF USA