A Lifesaving Partnership: UNICEF Kid Power & ‘Star Wars: Force for Change’
May 25 has very special significance for Star Wars fans. On that day “a long time ago in a galaxy far, far away,” the first Star Wars film, Star Wars: A New Hope debuted. So began a beloved saga of struggle and hope that’s resonated far beyond movie screens for 40 years.
By highlighting the powerful impact of individuals uniting for a greater good, Star Wars has captivated imaginations around the world. The beloved franchise has also rallied generations of fans to make a huge difference, particularly for children.
Star Wars’ creator George Lucas used early screenings to raise money for charities that prioritized children’s health care and education. Over the last four decades, Star Wars fans have kept this philanthropic spirit alive by volunteering their time and raising funds for countless causes around the world — including UNICEF Kid Power!
“There’s a great tradition in the Star Wars community of giving back,” said Star Wars the Force Awakens’ director J.J. Abrams back in 2015, when Star Wars’ philanthropic initiative Star Wars: Force for Change signed on as a UNICEF Kid Power presenting sponsor. Since then, UNICEF Kid Power Team members have had a huge impact tapping into that empowering tradition thanks to some very special Star Wars: Force for Change support and offerings.
Sporting their Star Wars Force for Change UNICEF Kid Power Bands, kids can go on two free Star Wars: Force for Change missions led by Ashley Eckstein, voice of Star Wars Rebels Ahsoka Tano. Along the way they meet the malnourished kids they’re helping, learn about the cultures and countries where they live and discover the power of everyday heroic acts.
Two years ago, when Star Wars Force for Change announced its partnership with UNICEF Kid Power, Kathleen Kennedy, President at Lucasfilm, expressed her hope that “Star Wars will ignite UNICEF Kid Power and turn it into a worldwide movement.”
Since 2014, more than $9 million has been raised in the name of Star Wars: Force for Change for UNICEF’s programs to put children first around the world.
With 4 million packets of Ready-to-Use Therapeutic Food Packets unlocked for over 30,000 malnourished children globally and more lives saved every day, we’d say that hope has become reality.