THE DIFFERENCE
KIDS MAKE

Watch Atesha's UNICEF Kid Power Story

The Power of Kids

It’s amazing what kids are capable of. When they run, jump and play with UNICEF Kid Power, they can even help solve giant global problems like starvation. By unlocking lifesaving nutrition for other children, kids prove to the whole world that we all have the power to make a positive difference.

10 million

lifesaving therapeutic food packets

The Problem: Malnutrition

Severe acute malnutrition (SAM) is the most extreme form of undernutrition. It threatens an estimated 16 million children worldwide, taking the lives of roughly 1 million more. Its effects last a lifetime. Children who survive just aren’t strong enough to fight off disease, learn in school and live up to their full potential, consigning them to a lifetime of poverty. But there is a solution: RUTF.

The Solution: A Miracle Food Called RUTF

UNICEF is the main procurer of Ready-to-Use Therapeutic Food (RUTF), providing approximately 80% of global needs. Known as a “miracle food”, it’s a tasty, energy-packed peanut paste, which contains everything kids suffering from SAM need to get back on track. It requires no refrigeration, stays fresh for up to two years, and needs no added water. Moms and dads simply open the packet, feed their kids and watch them grow healthy and strong.