Our Organization

UNICEF works to reach the most disadvantaged children and adolescents – and to protect the rights of every child, everywhere. Across more than 190 countries and territories, we do whatever it takes to help children survive, thrive and fulfill their potential, from early childhood through adolescence.

UNICEF Kid Power®, a program of UNICEF USA, is an interactive video platform continuing to grow its U.S. reach by empowering students to unlock impact for children in need globally and locally. When students participate in the program, they also unlock powerful health and educational outcomes for themselves. UNICEF Kid Power combines philanthropy and fun with a focus on social-emotional learning (SEL) and mental health, child rights, and equity and access for all students.

Our Reach & Recognition

Embraced by educators, UNICEF Kid Power is a rapidly growing, tech-enabled education program that engages kids and schools nationwide to make global and local impact.



Cities & Towns


2020 Category Winner
Fitness & Wellness

Most Significant Impact Award

World Changing Ideas in Education, Honorable Mention

Time Magazine’s Best Inventions of 2016

Kid Power in Your Community

Search to see actual schools currently using UNICEF Kid Power.

The Power to Make a Difference

Thanks to the generosity and support of our sponsors and collaborators, UNICEF Kid Power has empowered over 1.5M American kids to make real-world impact!

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Impact Stories

Fighting Hunger in the U.S. during COVID-19 - Through the UNICEF Kid Power Exchange, kids can get together and give meals to families in need in their local community. By unlocking a meal through your activity, you’re helping families get the nutrition they need. Hunger and food security are problems that affect every country in the world, including… ...
Building Futures with Proper Healthcare - When you redeem the coins you’ve earned in UNICEF Kid Power for medical supplies for healthcare visits, you’re helping to shape futures for those who need extra support. With access to proper healthcare, young people can survive and thrive. Let’s meet Antonio and learn about his experience getting health services… ...
Closing the Digital Divide for Families - After watching our Kid Power Up videos, you can give a family in your own local community a week of internet service! (All you have to do is choose the newest redemption option in our Kid Power Exchange.) With access to the internet at home, kids can attend virtual school… ...
The National Forests, Wildlife, and You! - Did you know that America’s National Forests are “The People’s Lands”? That’s right--they belong to all of us! When you help plant a tree through UNICEF Kid Power, you are helping keep our country’s National Forests healthy and welcoming. What are the National Forests? The National Forests (public lands in… ...
Gulbadin’s Story: Your RUTF Impact - When you complete Kid Power Up videos, you unlock packets of Ready-to-Use Therapeutic Food (RUTF) for kids around the world. ...